Wollersheim

Wollersheim Winery is a Wisconsin staple. You’ll find a bottle of Prairie Fumé at just about any Wisconsin party, making the brand part of everyday Midwestern life. Even though the name is widely recognized, the packaging did not reflect how vibrant and beloved the winery truly is.

Our goal was to bring new life to the labels and create real stopping power on the shelf.We focused on what makes Wollersheim special: a strong sense of place, deep heritage, and the hardworking Midwestern spirit behind it all. The result highlights the beauty of the vineyard while honoring the tradition that built the brand, fresh enough to stand out while remaining unmistakably authentic.