During the 2020 supply chain crisis, many companies tried Intermodal shipping, and many were disappointed. That’s why Schneider rebuilt its Intermodal service from the ground up with major improvements and innovations.
Our campaign set out to break that bias by proving Intermodal had undeniably changed. We reimagined the familiar: translucent freight trains, containers turned into billboards, and the names of recognizable destinations mixed up, all to highlight clearly defined improvements from speed to customer service. The goal was to make customers stop, double take, and pick up the phone to call Schneider.
Services
• Art Direction
• Branding
• Campaign Concept
