Blain’s Farm & Fleet

Blain’s Farm & Fleet is known as a farmer’s destination. If you haven’t visited a store, you might not realize it offers far more beyond the barn. The brand needed to broaden its appeal and show shoppers just how much it truly offers. To do that, we first had to understand what new customers were really looking for. We uncovered a key insight: customers weren’t just buying supplies, they were looking for a store that understood their independent spirit. That insight inspired Be An Original, a platform celebrating how Blain’s equips Midwesterners to build, tinker, explore, and create on their own terms every day.